1. Who we are

This website is operated by VIGNA Gallery. VIGNA Gallery is referred to in this Privacy Notice as “us” or “we” and you can contact us using the details set out in paragraph 10 below. In this policy we describe the types of personal data which we collect and the uses which we make of it.

2. What is personal data?

Personal data includes all information held in electronic form or manually in a structured filing system relating to a living individual who can be identified from that data (or from that data and other information in our possession) and includes personal contact information.

3. What personal data do we hold?

We hold personal data which you provide to us – for example;

Supporters / Donors

If you support us, for example make a donation, buy something from our shop, or purchase tickets for an event, we will usually collect:

Contact Details

  • Name

  • Address

  • Phone numbers

  • Email address

  • Date of birth

  • Bank or credit card details

  • Gift Aid status (for donations)

Interests / Events

  • Information you provide us about your interests, including the type of news stories you are interested in

  • A record of the events you have attended

Website and Communication Usage

  • How you use our website and whether you open or forward our communications, including information collected through cookies and other tracking technologies (refer to our Cookie Policy)

If you are attending a VIGNA Gallery event we may also ask you about your access requirements, dietary preferences, your family and spouse/partner details (if they are attending with you).

Newsletter sign-up

If you sign up to receive our newsletter, we will usually collect:

Contact Details

  • Name

  • Email address

Visits to our site

When visiting our site, we may automatically collect the following information:

Technical information, including:

  • the Internet protocol (IP) address used to connect your computer to the Internet
    your login information

  • browser type and version

  • time zone setting

  • browser plug-in types and versions

  • operating system and platform

  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time)

  • products you viewed or searched for

  • page response times

  • download errors

  • length of visits to certain pages

  • page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.

4. Purposes for which personal data is used

We use your personal data for the following purposes:

  • Ensure we know how you prefer to be contacted

  • We use your personal information to provide you with the information, services, or products you ask for

  • We may also use your personal information for other purposes which we specifically notify you about and, where appropriate, obtain your consent

  • To ensure that you receive relevant and personalised communications, we will use your data to create an individual customer profile. This may include data you have provided, or which is generated by your use of VIGNA Gallery information, for example contact details, preferences, donor history, and online behaviour

  • To allow you to participate in interactive features of our service, when you choose to do so

  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you

  • To make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

5. Legitimate interests for the use of your data

We use your personal data, as permitted by the General Data Protection Regulation, where necessary for the following legitimate business interests:

  • Supporter care – to respond to enquiries

  • To carry out our obligations arising from any contracts entered into between you and us

  • We use your personal information to claim Gift Aid on your donations

  • We use your information to keep a record of your relationship with us and for internal administrative purposes (such as our accounting and records), and to let you know about changes to our services or policies

  • We use your personal information to investigate and respond to, complaints, legal claims or other issues

  • To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes

  • To improve our site to ensure that content is presented in the most effective manner for you and for your computer

  • As part of our efforts to keep our site safe and secure.

6. Disclosure of personal data to third-parties

We will not sell your details to any third parties, but we may sometimes share your information with our trusted service providers who are authorised to act on our behalf, our trading companies, and associated organisations who work on our behalf, or whom we work with in partnership.

Our service providers are sometimes based outside of the European Economic Area (EEA), in these instances we will work to make sure their operations are in accordance with GDPR.

The selected third parties include:

Business partners, suppliers and sub-contractors for the performance of any contract we enter into with you.

Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.

Analytics and search engine providers that assist us in the improvement and optimisation of our site.

Other artistic organisations and venues

We work with other trusted artistic organisations and venues to share our work with the widest possible audience and many of our live programmes are held offsite. In these instances, you are subject to their Privacy Policy, Cookies and Terms & Conditions.

7. Retention of personal data

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Accordingly, except in respect of provenance data, we use the following criteria to determine the period for which we retain your personal data:

  • the period for which the personal information is required for the applicable purposes set out in this Privacy Policy; or

  • any statutory limitation period relevant to the personal information; or

  • any statutory or regulatory retention period applicable to the personal information.

8. Access and control of personal data

In certain circumstances, you have the following rights under data protection laws:

  • access to your personal data;

  • rectification of your its personal data;

  • restricting the use of your personal data;

  • erasure of your personal data; and/or

  • objecting to the processing of your personal data.

You also have the right to lodge a complaint with a supervisory authority and, where we request your consent to process your personal data, to withdraw consent at any time by contacting us using the details set out in section 10 below.

9. How do we keep your personal information safe?

We ensure that there are appropriate technical controls in place to protect your personal details. For example, our online forms are always encrypted.

We undertake regular reviews of who has access to information that we hold to ensure your information is only accessible by appropriately trained staff on a ‘need to know’ basis and for the communicated purposes only.

Although data transmission over the Internet or website cannot be guaranteed to be secure, we and our business partners work hard to maintain physical, electronic and procedural safeguards to protect your information in accordance with applicable data protection requirements.

All information you provide to us is stored on secure servers. Any payment transactions will be encrypted (using SSL technology). Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Secure shopping

The payment card information you supply to us for any online transaction is used solely for the purpose of processing that transaction.

We have partnered with Shopify, a leading payment gateway to accept credit cards and electronic check payments safely and securely for our customers. Shopify manages the complex routing of sensitive customer information through credit card processing networks.

The company adheres to strict industry standards for payment processing, including:

  • 128-bit Secure Sockets Layer (SSL) technology for secure Internet Protocol (IP) transactions

  • Industry leading encryption hardware and software methods and security protocols to protect customer information

  • Compliance with the Payment Card Industry Data Security Standard (PCI DSS).

10. How to contact us

If you have any questions about our use of your personal data, please contact us using the details below:

Attn: The Data Co-Ordinator
Address: VIGNA Gallery, Piazza Garibaldi, 10, Villa Caldari, 66026 IT

11. Changes to this policy

We may update this Privacy Notice from time to time to reflect changes to our usage of personal data.